Coffee Bean Industry

Are There Any Benefits to Sourcing Directly from Farms?

April 27, 2026

I remember when a buyer named Mark first visited our farm. He had been buying "Yunnan" coffee for years through…

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April 24, 2026

A new client recently asked me, "I know what a container is. But what does a smaller, 1,000kg order actually…

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April 24, 2026

I once had an espresso blend client who was pulling his hair out. He was a perfectionist. He had dialed…

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April 24, 2026

I once had a roaster call me, frustrated. "The last container of your Yunnan was a 10/10," he said. "This…

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April 24, 2026

I once had a buyer who was embarrassed to ask. He had been sourcing coffee for years, but he never…

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April 24, 2026

I remember a buyer asking me once, "How do you decide if a lot is good enough to ship to…

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April 24, 2026

I was at a trade show in Los Angeles last year. A buyer for a large online health foods retailer…

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April 23, 2026

I once had a client in Melbourne who was a die-hard traditionalist. He insisted his coffee be shipped in "just…

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April 23, 2026

I had a client—a small cafe chain owner—who was tired of selling someone else's brand. She wanted her own coffee.…

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April 23, 2026

I had a client—a growing cafe chain in Australia—who was tired of juggling suppliers. They were buying green coffee from…

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