How to Translate Your Coffee’s Origin Story into Sales?

September 18, 2026

I once watched a roaster lose a sale for a silly reason. A customer picked up a bag of Yunnan…

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Why Is the Cup of Excellence Opening Doors for Chinese Coffee?

September 18, 2026

In 2023, I sat in a cupping room in Baoshan and watched a group of international judges taste our Yunnan…

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How to Audit a Coffee Farm Remotely Using Live Video?

September 15, 2026

In 2021, a buyer from Germany asked me a hard question. He said, "I want to buy your coffee, but…

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How to Market Your Coffee as Sustainable Without Certification?

September 14, 2026

A roaster in Melbourne once told me she felt stuck. She wanted to sell sustainable coffee. But she could not…

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How to Protect Your Brand from a Green Coffee Recall?

September 11, 2026

A recall nearly destroyed a roaster I know in Ohio. It was not his fault. A shipment of green coffee…

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Why US Coffee Importers Are Booking Earlier Contracts Now?

September 11, 2026

I got a call last month from a buyer in Houston. He used to book his coffee contracts in September…

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What Is the Role of a 3PL in Green Coffee Warehousing?

September 11, 2026

I learned about 3PL the hard way. Years ago, we shipped a full container of green coffee to a buyer…

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How to Find a Coffee Co-Packer to Launch Your Brand?

September 10, 2026

Three years ago, a woman from Texas emailed me with a great idea. She wanted to launch her own coffee…

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Why Catimor’s Disease Resistance Lowers Farming Costs?

September 10, 2026

I used to hate Catimor. There, I said it. Ten years ago, I thought it tasted flat and boring. I…

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How to Use a Colour Sorter to Ensure Bean Quality?

September 10, 2026

The first time I saw a colour sorter in action, I did not trust it. I thought my eyes were…

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