Coffee Industry

How to Find the Cheapest High-Quality Arabica Beans?

July 20, 2026

I received an email last month from a startup roaster in Austin. He was blunt. He wrote, "I need 84-point…

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July 20, 2026

I sat in a cold convention hall in Geneva earlier this year, surrounded by traders, roasters, and logistics executives. The…

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July 20, 2026

I once sent a 60-kilo sample of our finest washed Arabica to a potential buyer in Melbourne. He emailed me…

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July 20, 2026

I recall a tense moment with a buyer named Ron during a video call. He stared at my quote on…

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July 20, 2026

I remember sitting across from a buyer named Ron at a trade show in Seattle last year. He was direct.…

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July 17, 2026

I'll be brutally honest with you. I once nearly lost $45,000. A new supplier—not in coffee, this was years ago…

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July 17, 2026

A few months ago, a roaster from Melbourne called me, and the first thing he said was, "Li Wei, I…

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July 17, 2026

I was on a call with a new buyer from Oregon last week, and he sounded exhausted. He'd just spent…

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July 17, 2026

Let me tell you about a phone call I had last year. A roaster in Chicago was furious. He’d opened…

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July 17, 2026

I’ve spent thirty years in this business, and if I had a dollar for every time a buyer asked me…

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