What Is the Difference Between Specialty and Commercial Roasting?

March 16, 2026

A roaster from Chicago called me last week. He'd been roasting for 15 years—always commercial. Now he wanted to move…

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What Is the Impact of Drying Methods on Coffee Quality?

March 13, 2026

A buyer from Vancouver called me last year. He'd bought two lots from the same farm—same variety, same harvest week.…

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Does Baoshan Yunnan Produce Top-Grade Arabica?

March 13, 2026

A buyer from Seattle called me last year. He'd heard about Yunnan coffee but never tried it. "Can it really…

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How to Use Storytelling to Sell Chinese Coffee?

March 13, 2026

A buyer from London told me something I'll never forget. "Your coffee is good," he said. "But so is everyone's.…

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How to Improve the Efficiency of Your Coffee Warehouse?

March 13, 2026

A distributor from Seattle called me last year. His warehouse was chaos. Pallets everywhere. Bags damaged from poor stacking. Workers…

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What Is the Difference Between Natural and Washed Robusta?

March 13, 2026

I will be honest with you. For years, I ignored Robusta. Like many specialty coffee people, I thought Robusta was…

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How to Select the Best Coffee for Vending Machines?

March 13, 2026

A distributor from Chicago called me last month. He'd lost three contracts because his vending machine coffee tasted terrible. The…

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How to Understand the Coffee Harvesting Calendar in China?

March 12, 2026

I learned this lesson the hard way. Three years ago, a buyer from Melbourne emailed me in October. "Steve, we…

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How to Calculate the Density of Roasted Coffee?

March 12, 2026

A roaster from Seattle called me last week. He'd developed a new blend, dialed in his roast profile, and started…

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How to Ensure Coffee Beans Are Not Over-Dried?

March 12, 2026

I still remember the phone call from Hamburg five years ago. A buyer I respected deeply said, "Steve, this shipment…

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