How to Market Coffee as a Health Product?

March 25, 2026

I’ll be honest with you. For years, I thought marketing coffee as a health product was a little strange. Coffee…

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What Is the Difference Between Medium and Dark Roast?

March 25, 2026

I still remember the first time I roasted coffee on my own. I was maybe 15 years old, helping my…

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How to Ensure Your Coffee Is Ethically Sourced?

March 25, 2026

I’ve been asked this question more times in the last five years than in the previous twenty combined. And I…

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What Is the Best Way to Store Roasted Coffee?

March 24, 2026

I’ll tell you a story that still makes me cringe. A few years ago, one of our best buyers in…

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How to Understand the Impact of Grinding on Flavor?

March 24, 2026

I remember a conversation with a buyer in Australia a few years ago. He was frustrated. He had sourced beautiful…

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What Are the Benefits of Using Valve Bags?

March 24, 2026

I learned this lesson the hard way. Early on, when we first started packaging roasted coffee for export, we used…

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How to Market Coffee to Gen Z Consumers?

March 24, 2026

I’ll be straight with you. For years, I focused on selling green beans to large roasters and distributors. That was…

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What Is the Difference Between Light and Medium Roast?

March 24, 2026

I get this question all the time from buyers. And honestly, it makes sense. You’re looking at samples, trying to…

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How to Ensure Your Coffee Is Fresh Upon Arrival?

March 24, 2026

Let me be honest with you. I’ve been in this business long enough to know that freshness is everything. You…

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What Is the Best Way to Brew Robusta Coffee?

March 23, 2026

I have spent my life around coffee. But for many years, I did not pay much attention to robusta. Arabica…

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