作者: Stars Xu

作者文章

April 29, 2026

I have been on both sides of this table. I know what it feels like to wire a deposit to…

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April 29, 2026

Let me tell you about the worst phone call I ever got from a buyer. He was shouting. Actually shouting.…

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April 28, 2026

I learned this lesson the hard way in my first year as an exporter. A buyer from Germany contacted me…

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April 28, 2026

I received a panicked phone call a few years ago. It was a client on the West Coast. His container…

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April 28, 2026

I remember the first time a buyer asked me for a virtual tour. It was early 2020. Travel was impossible.…

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April 28, 2026

I was at a trade show in Seattle last year. A roaster walked up to our booth, picked up a…

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April 28, 2026

I was at a buyers' meeting in Europe last year. A roaster was looking at his sourcing map. He pointed…

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April 28, 2026

I am often asked, "Why does your Yunnan coffee taste like black tea and chocolate, while my other Asian coffees…

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April 27, 2026

I received an email from a client last month. It was not a pleasant one. The subject line was "Quality…

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April 27, 2026

I once had a client—a very experienced roaster—call me frustrated. He had been roasting our high-altitude Baoshan Arabica using the…

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