作者: Stars Xu

作者文章

April 27, 2026

I once had a buyer ask me, "Why should I pay attention to whether my coffee comes from a single…

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April 27, 2026

I was giving a virtual tour of our Baoshan farm to a new buyer from California. We were walking through…

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April 27, 2026

I was at a public cupping once, and a customer picked up a bowl of our Yunnan Catimor. She sipped…

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April 27, 2026

I remember when a buyer named Mark first visited our farm. He had been buying "Yunnan" coffee for years through…

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April 24, 2026

A new client recently asked me, "I know what a container is. But what does a smaller, 1,000kg order actually…

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April 24, 2026

I once had an espresso blend client who was pulling his hair out. He was a perfectionist. He had dialed…

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April 24, 2026

I once had a roaster call me, frustrated. "The last container of your Yunnan was a 10/10," he said. "This…

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April 24, 2026

I once had a buyer who was embarrassed to ask. He had been sourcing coffee for years, but he never…

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April 24, 2026

I remember a buyer asking me once, "How do you decide if a lot is good enough to ship to…

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April 24, 2026

I was at a trade show in Los Angeles last year. A buyer for a large online health foods retailer…

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