作者: Stars Xu

作者文章

April 22, 2026

I was talking to a roaster in Austin, Texas. It was July. His biggest problem was not sourcing. It was…

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April 22, 2026

I remember a call from a roaster in Seattle. He was excited. He had just landed a big wholesale account.…

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April 21, 2026

I had a client—a large hotel chain in Europe—who was desperate. Their afternoon and evening coffee sales were flat. Customers…

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April 21, 2026

I used to be like most coffee producers. I obsessed over moisture content. "11%? Perfect. Ship it." Then I had…

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April 21, 2026

I once had a buyer call me with a strange complaint. He said, "My customers love your Yunnan coffee, but…

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April 21, 2026

I often get asked by buyers visiting our farm for the first time, "How much coffee can you actually produce…

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April 21, 2026

I once had a client receive a container of coffee that tasted... flat. Lifeless. It cupped like cardboard. He was…

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April 21, 2026

I remember a negotiation I had with a European buyer early in my export career. He was interested in our…

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April 20, 2026

I received an email once from a new client. It said, "I need good coffee for espresso. Send me a…

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April 20, 2026

I remember when we upgraded from two lines to five. It was a massive construction project. Concrete dust, welding sparks,…

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