作者: Stars Xu

作者文章

June 11, 2026

I received an urgent email from a client in Australia late last year. He had just launched a ready-to-drink cold…

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June 11, 2026

A buyer from a hotel chain in Dubai called me in a panic. He had purchased a shipment of premium…

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June 11, 2026

You have cupped a lot of coffees. A clean, citrusy washed Ethiopian. A nutty, chocolatey Colombian. A heavy, earthy Sumatran.…

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June 9, 2026

You are planning your budget for next year. You have a stack of glossy brochures and a list of email…

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June 9, 2026

You have a problem. You're standing in front of a customer, or you're writing the product description for your website.…

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June 9, 2026

You found it. The perfect coffee. You cupped a dozen samples. You negotiated a great FOB price with a farm…

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June 9, 2026

A head roaster from a well-known Scandinavian-style café in London sat at my cupping table last month. He had just…

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June 9, 2026

A hotel purchasing director from a five-star chain in Dubai contacted me last year. She was frustrated. Her hotel served…

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June 8, 2026

A roaster from Seattle emailed me last week with a straightforward question. "I see 'Reserve Grade' on your offer sheet,"…

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June 8, 2026

A roaster who supplies cold brew to a chain of grocery stores in California called me last month. "My cold…

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