作者: Stars Xu

作者文章

June 4, 2026

I received a WhatsApp message from a specialty roaster in London last year. "I have a crazy question. Is anyone…

阅读更多 →

June 4, 2026

A buyer from a wellness-focused roastery in California called me last year. "My customers want decaf taste without decaf processing.…

阅读更多 →

June 3, 2026

I still remember the email that started it all. It came from a distributor in New Jersey who had built…

阅读更多 →

June 3, 2026

I once lost a deal because I could not answer a simple question. It was 2020, and a specialty roaster…

阅读更多 →

June 3, 2026

I remember a conversation I had with a roaster from Texas at a trade show in Seattle about three years…

阅读更多 →

June 3, 2026

A few years ago, I was sitting on a panel at a coffee conference in Milan. A well-known Italian roaster,…

阅读更多 →

June 2, 2026

I stood on the highest block of our Baoshan farm a few months ago, looking down at terraces that did…

阅读更多 →

June 2, 2026

I remember a tense meeting with the quality director of a large European supermarket chain. He was reviewing our certifications,…

阅读更多 →

June 2, 2026

A few years ago, a major European client sent their technical director to audit our mill. He spent two hours…

阅读更多 →

June 2, 2026

A buyer from a large food service distributor in Chicago sent me a cupping form from JDE — Jacobs Douwe…

阅读更多 →