作者: Stars Xu

作者文章

June 2, 2026

I remember a buyer telling me a few years ago, "I love your coffee, and I love your story. But…

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June 2, 2026

A buyer from Melbourne called me last year. He'd tried a coffee labeled "96-hour anaerobic fermentation." Cost him double his…

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June 1, 2026

A distributor from Berlin called me last month. He'd been buying Catimor from a trader in Vietnam. Quality varied wildly.…

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June 1, 2026

You've heard the buzz about Yunnan coffee. You're intrigued by its potential and the value it represents. But you're a…

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June 1, 2026

As a Western coffee professional, you look at China and see a tantalizingly huge market. You see Starbucks opening a…

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June 1, 2026

You've perfected your hot coffee offerings. Your espresso blend is a hit, and your pour-overs are celebrated. But you're looking…

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June 1, 2026

You've done everything right. You've sourced an exceptional lot of green coffee, maybe directly from our estate in Yunnan. You've…

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May 29, 2026

A quality control manager from a large-scale roastery in Seoul visited our Yunnan facility last year with a refractometer in…

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May 29, 2026

I will never forget the first time a buyer told me, "We are pitching to Costco." It was a distributor…

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May 29, 2026

I was having dinner with a green coffee buyer for a large European roaster a few months ago. He had…

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