作者: Stars Xu

作者文章

May 29, 2026

I was on a farm inspection in Baoshan in early 2020 when my logistics coordinator called. "The port is closed,"…

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May 29, 2026

I remember standing on a ridge in Baoshan at dawn about twelve years ago, looking down at a valley that…

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May 29, 2026

I was sitting in a conference room in Hamburg two years ago, presenting our Yunnan Arabica to the green coffee…

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May 28, 2026

I was sitting in my office late one night two years ago, staring at our wholesale catalog PDF. It was…

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May 28, 2026

I received a panicked email from a distributor in Toronto last November. He had just landed a new account—a small…

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May 28, 2026

Three years ago, I planted 20 hectares of a new Catimor hybrid on our Baoshan farm. It was a calculated…

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May 28, 2026

I made a mistake early on that cost me a grocery buyer relationship I had spent six months building. The…

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May 28, 2026

I almost lost a hotel chain contract two years ago because of a grinder. The client needed whole bean coffee…

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May 28, 2026

I lost a container of coffee once. Not literally. The ship did not sink. The coffee did not get stolen.…

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May 27, 2026

Last year, Mark from Portland emailed me with a question I hear almost every week. "I want to start a…

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