作者: Stars Xu

作者文章

May 27, 2026

I received an email last March from a roaster in Copenhagen that stopped me mid-scroll. He had been buying our…

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May 27, 2026

I was cupping at a public event in Seattle two years ago. A customer picked up a sample of our…

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May 27, 2026

Two years ago, a client of ours—a roastery chain with nine locations in Texas—called me in a panic. They had…

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May 27, 2026

I was sitting in a co-roasting facility in Brooklyn last spring, talking to an owner who runs six locations across…

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May 27, 2026

I walked into a specialty cafe in Vancouver last year and stared at their menu for five minutes. It was…

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May 27, 2026

I nearly lost a major client in early 2025 because of a spreadsheet. A single, stupid spreadsheet error. Our logistics…

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May 26, 2026

I remember standing in a cafe in Melbourne three years ago, watching the owner pull shot after shot and dump…

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May 26, 2026

I lost a 20,000-dollar contract once. The buyer, a small chain owner from Sydney, loved our washed Arabica. The sample…

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May 26, 2026

I spent my first three months on LinkedIn doing everything wrong. I sent out cold connection requests with no message.…

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May 26, 2026

I have seen it happen more times than I can count. A roaster in Seattle finds a supplier with great…

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