Coffee Bean Industry

How to Understand the Nuances of Chinese Coffee Culture?

June 1, 2026

As a Western coffee professional, you look at China and see a tantalizingly huge market. You see Starbucks opening a…

阅读更多 →

June 1, 2026

You've perfected your hot coffee offerings. Your espresso blend is a hit, and your pour-overs are celebrated. But you're looking…

阅读更多 →

June 1, 2026

You've done everything right. You've sourced an exceptional lot of green coffee, maybe directly from our estate in Yunnan. You've…

阅读更多 →

May 29, 2026

A quality control manager from a large-scale roastery in Seoul visited our Yunnan facility last year with a refractometer in…

阅读更多 →

May 29, 2026

I will never forget the first time a buyer told me, "We are pitching to Costco." It was a distributor…

阅读更多 →

May 29, 2026

I was having dinner with a green coffee buyer for a large European roaster a few months ago. He had…

阅读更多 →

May 29, 2026

I was on a farm inspection in Baoshan in early 2020 when my logistics coordinator called. "The port is closed,"…

阅读更多 →

May 29, 2026

I remember standing on a ridge in Baoshan at dawn about twelve years ago, looking down at a valley that…

阅读更多 →

May 29, 2026

I was sitting in a conference room in Hamburg two years ago, presenting our Yunnan Arabica to the green coffee…

阅读更多 →

May 28, 2026

I was sitting in my office late one night two years ago, staring at our wholesale catalog PDF. It was…

阅读更多 →