Coffee Bean Industry

How to Tell a Compelling Story About Coffee from China?

June 9, 2026

You have a problem. You're standing in front of a customer, or you're writing the product description for your website.…

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June 9, 2026

You found it. The perfect coffee. You cupped a dozen samples. You negotiated a great FOB price with a farm…

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June 9, 2026

A head roaster from a well-known Scandinavian-style café in London sat at my cupping table last month. He had just…

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June 9, 2026

A hotel purchasing director from a five-star chain in Dubai contacted me last year. She was frustrated. Her hotel served…

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June 8, 2026

A roaster from Seattle emailed me last week with a straightforward question. "I see 'Reserve Grade' on your offer sheet,"…

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June 8, 2026

A roaster who supplies cold brew to a chain of grocery stores in California called me last month. "My cold…

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June 8, 2026

A roaster from Sydney once asked me why our washed Catimor tasted vibrant twelve months after harvest, while another supplier's…

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June 8, 2026

A subscription roaster from Austin emailed me six months ago. "My customers are bored with chocolate and nut notes," he…

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June 8, 2026

A roaster from a mid-sized chain in the Midwest cornered me at an expo last year. "My customers think fermented…

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June 5, 2026

A specialty coffee buyer from Australia visited our farm in Baoshan a few years ago. We walked through one of…

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