作者: Stars Xu

作者文章

May 7, 2026

I remember the panic in a new client's voice. He was an online retailer, not a traditional roaster. He had…

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May 7, 2026

A few years ago, a major European buyer came to audit our farm. He spent the morning walking our fields,…

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May 7, 2026

I have a buyer in Berlin. He is third-generation coffee, a purist. For years, his family bought only from a…

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May 7, 2026

I sat in on a tense meeting last year between a European buyer and a potential supplier from another origin.…

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May 6, 2026

I remember a buyer from a major European supermarket chain visiting our dry mill for the first time. He did…

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May 6, 2026

I once had a buyer ask me, "Which is better, UTZ or Fair Trade?" I paused. It was like asking…

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May 6, 2026

I remember the panic in a small Californian roaster's voice when he called me. He had just received a legal…

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May 6, 2026

I was in a meeting with a large European distributor a few years ago. He was buying containers of coffee…

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May 6, 2026

I once had a client—a brilliant roaster and a great entrepreneur—whose business was growing fast. He was spending his evenings…

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May 6, 2026

I remember the first time an auditor from the Rainforest Alliance visited our farm. He did not just look at…

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