Coffee Bean Industry

What Is the Difference Between Medium and Dark Roast?

March 25, 2026

I still remember the first time I roasted coffee on my own. I was maybe 15 years old, helping my…

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March 25, 2026

I’ve been asked this question more times in the last five years than in the previous twenty combined. And I…

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March 24, 2026

I’ll tell you a story that still makes me cringe. A few years ago, one of our best buyers in…

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March 24, 2026

I remember a conversation with a buyer in Australia a few years ago. He was frustrated. He had sourced beautiful…

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March 24, 2026

I learned this lesson the hard way. Early on, when we first started packaging roasted coffee for export, we used…

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March 24, 2026

I’ll be straight with you. For years, I focused on selling green beans to large roasters and distributors. That was…

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March 24, 2026

I get this question all the time from buyers. And honestly, it makes sense. You’re looking at samples, trying to…

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March 24, 2026

Let me be honest with you. I’ve been in this business long enough to know that freshness is everything. You…

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March 23, 2026

I have spent my life around coffee. But for many years, I did not pay much attention to robusta. Arabica…

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March 23, 2026

I have been in coffee for a long time. I grow it. I process it. And I sell it to…

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